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Spendcut - Website for a savings club in Spain

Product
Savings club for insurance, internet & energy
Role
UI/UX design & Webflow development
Market
Spain · Madrid
Result
€1M+ revenue
Spendcut website hero: Save 1,000€ a year in bills
€1M+in revenue

Spendcut grew into a company with more than one million euros in revenue. The website is where that growth starts — it turns visitors into members and members into switched contracts.

Project Overview

About Spendcut

Spendcut is a Madrid-based private club that gives members access to discounted, commission-free subscriptions for car and home insurance, internet and electricity & gas. Members pay a small monthly fee only once they start saving, and the Spendcut team takes care of switching providers for them.

Problem

People overpay for bills because comparing offers and switching providers feels confusing and time-consuming, and many don't trust price comparison sites that earn hidden commissions. Spendcut needed a website that builds trust instantly, explains a new business model in seconds and makes signing up feel effortless.

My solution

I designed a calm, trustworthy identity on the web: deep forest green for reliability, a fresh lime accent for savings and calls to action, and an elegant serif paired with a clean sans-serif. The page leads with one clear promise — save 1,000€ a year — shows real partner brands, presents every service as a simple card with its starting price and average discount, and walks visitors through the switch in four easy steps.

Page Structure

The page follows the questions a visitor asks: how much can I save, can I trust you, how does it work — and what do other members say?

  1. 01Hero & promise
  2. 02Partner logos
  3. 03Service cards
  4. 04Pricing model
  5. 05All in one place
  6. 064-step process
  7. 07Call to action
  8. 08Testimonials
  9. 09FAQ
  10. 10Contact

Design System

A small, consistent system kept dozens of pages — services, landing pages and onboarding flows — feeling like one product.

Typography

Aa
EB GaramondHeadlines · warm and trustworthy
Aa
DM SansBody text, buttons & UI

Save 1,000€ a year in bills

Colors

Forest#032D19Hero, cards, footer
Lime#D3F652Buttons & highlights
Pine#2A6B57Gradients
Mint#F2FAE2Section backgrounds
Paper#F7FAF3Light sections
White#FFFFFFText on dark

Components

Buttons and service card

Get started Learn More
from 7€Car insurance

Average discount of 34%

See prices

Key Screens

Every section answers one question and ends with a clear next step.

Hero with one promise

A large serif headline makes a single, concrete promise — "Save 1,000€ a year in bills" — with the number underlined like a hand-drawn highlight.

A friendly illustration of bills, a house, a car and savings shows every service at a glance.

Spendcut hero section

Trust from the first scroll

Right below the hero, a moving row of partner logos — Vodafone, Endesa, Repsol, TotalEnergies, Allianz — answers the biggest question: "is this legit?"

Partner logos

Service cards

Each service gets one card with its starting price, average discount and two actions: see prices or learn more.

Lifestyle photos under every card make insurance and energy feel human instead of technical.

Service cards for car insurance, home insurance, internet and light & gas

A transparent business model

The pricing section explains the model in three short lines: 5€ a month only once you start saving, 0% commissions, and why traditional distributors are more expensive.

Pricing model section

Everything in one place

An illustration of a calm, meditating member juggling bills shows the real benefit: no more stress about contracts, renewals and claims.

Everything in one place section

Member testimonials

Short quotes from real members in Spanish, with five-star ratings, close the page with social proof before the final call to action.

Member testimonials

Onboarding Flow

Switching providers is usually the scariest part, so I designed a fully online, mobile-first onboarding: see your discounted price, answer a few simple questions one screen at a time, pick a discounted offer and find every contract in your personal dashboard.

Landing page with a 3-click price form
01 See your price in 3 clicks
One question per screen onboarding
02 One question per screen
Discounted offers from AXA and Mapfre
03 Pick your favorite offer
Member dashboard with active subscriptions
04 All contracts in one dashboard

Built in Webflow

Scalable pages

I built the website in Webflow with reusable components, so the team could launch dedicated landing pages for every service — car insurance, home insurance, internet and energy — and separate onboarding flows without starting from scratch.

Details that convert

Scroll-based background color changes, sticky product screens in the step-by-step section and a moving partner logo strip keep the long page engaging, while a sticky header keeps the phone number and the "Start now" button always in reach.

Result & Insights

€1M+Revenue reached by the company
4Services in one membership
0%Commission model, clearly explained

Spendcut showed me how much design can do for a business: a clear promise, visible trust and a simple path to sign up matter more than any decoration.

Today Spendcut has grown into a company with over one million euros in revenue — and the website remains the front door for every new member.

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